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Marketing Management

FETAC Award in Marketing Management

This course is designed to enable the learner to analyse, evaluate and critically apply the principles and practices of marketing in a work place context. 

Learners will be able to apply the various marketing strategies and the marketing mix to a work place scenario, have detailed knowledge of the various marketing environments that organisations operate in and have a comprehensive understanding of the impact which global and ethical issues have on marketing decision making.

Entry requirement: None

Programme Content:

  • Marketing Concepts
  • The Environment
  • Strategies in Marketing
  • The Marketing Mix
  • Global and Ethical Issues

A FETAC Certificate of Achievement will be issued following the validation of results by FETAC and the appropriate credit under the National Framework of Qualifications will then be obtained by the candidate. 

National Framework of Qualifications: Course is a level 6 component award which qualifies as 1 credit towards FETAC level 6 Certificates and is a recognised module within the National Framework of Qualifications.

Course Details:



Contact:          Una Burke

Telephone:      045-851490 / 086-8503833